10 Associate of Applied Science Programs in Marketing in North America for 2024

The Schoolcraft College marketing and applied management program produces well-trained individuals who work in the distribution of goods and services. These individuals serve the customer and represent the company to the consumer. Therefore, graduates must be able to think, communicate and apply knowledge of the business.

The Marketing program at Northampton focuses on the practical applications of both business and consumer marketing. This program emphasizes employment (specifically in a marketing or marketing-related position, upon graduation) rather than transfer to a four-year college. The program is designed to provide students with the marketing skills needed to enter into the fields of marketing, advertising, public relations, sales, retail management, media planning, customer service or online/digital marketing upon graduation.

Students will obtain skills in retailing and selling, communication, advertising and business management in preparation for a position in business and industry. Students who demonstrate math competency are exempt from the mathematics requirement.

This program prepares students for positions in the marketing area of a business organization. Successful completion will equip the student with the necessary knowledge and skills to seek employment in sales and sales management, retailing, and other marketing-related positions.

Digital marketing is using the proper techniques to allow a marketer to promote in a digital world. While the basics of marketing still apply, digital marketing is not just another new channel for marketing. It is a refreshingly new approach to marketing that offers a unique understanding of consumer behaviour through a digital world.

The Business and Marketing Management Technology program offers a comprehensive curriculum designed to prepare students to take their places in the business and social world. The program offers major options in Business Management and Fashion Merchandising.

Students will learn and build an understanding of marketing in a digital environment. They will explore the unique requirements for communicating business messages to consumers via social media and other online branding platforms. Students will learn how to apply graphics principles in a digital environment using appropriate tools.

The Associate of Applied Science in Marketing provides preparation for entry-level positions in marketing for a wide range of organizations and across many business environments. It includes basic instruction in the marketing of goods, social media marketing, principles of marketing, services, branding, advertising marketing, and entrepreneurial marketing, as well as a broad knowledge of a range of business disciplines.

Marketing plays a fundamental role in business by creating, communicating, and delivering products or services. In this dynamic, hands-on program, gain a comprehensive understanding of business and marketing fundamentals.

Take your career to the next level with Marketing, Management and Sales! The program will prepare you for entry-level positions in a wide-range of fields, from sales, marketing and promotion to management, retailing, advertising, human resources and related areas. All students receive a broad base of knowledge in accounting, business law, marketing and management, and are able to apply their classroom knowledge through internships. Students interested in transferring for a four- year degree in business are advised to work closely and early with a SUNY Broome transfer counselor.