The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom and Britain, is a sovereign state located off the north-western coast of continental Europe.The two most famous (and oldest) universities are Oxford and Cambridge (often referred to as Oxbridge by many Britons) England also has several other world-class institutions, including several in London (notably Imperial College, the London School of Economics, University College London and King's College London, all are part of London University)

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

Part-time learning allows one to obtain a degree or qualification even if one cannot attend school on a full-time basis. One can learn at one's own pace, gradually accumulating credits that count towards a final qualification.