Public Relations Management
London Business Training & Consulting
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 week
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
By attending this course, you will creatively explore practical skills and the commercial acuity required to manage the image and reputation of organizations and brands. By contextualizing PR and communication theory, it will create a vast range of options in how you can revolutionize media strategy, bond with affinity groups and manage content.
The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.
Agenda
Managing PR Communications
Origin of Public Relations
Internal and External Communications
Relationship Management
Understanding Channels of PR
Media Relations and Press Strategy
Best Practice of PR
Dealing with Media. Editors, Opinion Holders and Journalists
Media Relations and Interview Techniques
Finding the PR Opportunities
Corporate Reputation and Stakeholder Engagement
Building a Reputation
Measuring Stakeholder Perceptions
Attitudinal Analysis Encouraging Receptivity
Excelling Corporate Image
Social Media Approaches to Public Relations
The Social Media Landscape
Platform Functionalities and Use
How to Grow Followers / Supporters
Course Review
Summary and recap of key learning objectives
Action Planning
Target Audience
This course is suitable for:
- Marketing and PR Communications Directors.
- Media or Marketing Managers and PR executives.
- Corporate Communications Team
Learning Outcomes
Upon completion of this course, you will be able to:
- Deliver targeted PR Campaigns improving the organizations image and reputation with stakeholders.
- Champion communication and media strategy through engagement, message creation and sharing information.
- Develop a barometer to understand and interpret stakeholder viewpoints in order to create favourable perceptions.
- Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.