Strategic Public Relations
London Business Training & Consulting
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 week
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
By attending this course, you will be compelled to incorporate all strengths, pressing crises and past obstacles into the DNA of the organization, services or brands you are entrusted to manage. By formulating impeccable public relations campaigns, we can align corporate strategy by examining the PR to revitalize stakeholder relations, media, events and internal communications.
The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.
Agenda
Crisis and Issue Management
The Signs of Crisis
Managing the Crisis
Issue Management and Prioritizing
Resolving Conflicts
Public Relations Planning – Tools and Methodology
Best Methods of Media Coverage
Formulating Press Releases and Editor Pitches
Brand Media Landscape Analysis
Measuring PR Return on Investment (RoI)
Ethical Framework of Public Relations
Public Relations, Ethics and Accountability
Best Practice – Complaint Handling And Regeneration
Integrity Through PR Insight
Corporate Social Responsibility Implication to PR
Public Relations and Publicity Generation
How to Increase Media Exposure
Building Strategic Alliances
Tips for Media Success
Course Review
Summary and recap of key learning objectives
Action Planning
Target Audience
This course is suitable for:
- C-Suite Executives, Marketing and PR Communications Directors.
- Media or Marketing Managers, Publicist and PR executives.
- Corporate Communications Team
Learning Outcomes
Upon completion of this course, you will be able to:
- Devise solutions to endemic PR issues and crisis related responses.
- Create a PR framework of reporting and remedial procedures to highlight and resolve concerns.
- Implement world-class, PR best practice using ethics theory, accountability and CSR.
- Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.