Diploma in

Diploma in Design & Media Asia Pacific University of Technology & Innovation (APU)

Introduction
Curriculum
Program Tuition Fee
About the School
Ask a Question

Introduction

Curriculum

Program outline

The APIIT Diploma in Design & Media is designed to:

Provide a program that covers the academic aspect as well as the vocational aspects of Design and Media.
Prepare students for careers in the Design and Media environment.
Provide students with academic and professional skills to develop solutions requiring a holistic outlook in Design Studies.
Provide students with critical, independent, and cooperative learning skills so as to facilitate their response to continuous future international change.
Develop students’ intellectual skills, communications ability, and team working capability.
Provide students with opportunities for progression into Degree Programmes of Design and Media standards in relevant areas.

Semester 1, 2, and 3 of this diploma is aimed to provide some fundamental modules which are relevant to the Design and Media field and to prepare students to proceed to different Pathways in Semester 4 and 5. Students will be placed in an innovative learning environment to develop their knowledge and skills in various design and media curriculum.

Semester 1

The first semester aims to provide essential skills to new students that are relevant to their academic life. Students will be exposed to specific terminologies and technologies related to the Design and Media field. Students will learn the fundamentals of drawing, idea generations, and the study of trends and visual thinking.

Modules

English for Academic Purposes
Trends and Visual Thinking
Introduction to Graphic Design
Imaging/Production Skills for Design

Semester 2

In the second semester, students will develop their communication skills and understand important art theories, media theories, and their practices in the creative industry. Students will further polish their hand illustrations skills and presentation methods through the use of marker renderings.

Modules

Informing the Masses: Advertising and the Media in the 21st Century
Visual Art Theory and Practice
Drawing & Presentation Techniques
Professional Communications

Semester 3

During the third semester, students will be introduced to the management of creative projects. Students will be exposed to various methods of research that can be used to formulate effective design solutions. Students will also utilize the skills developed from the previous semester and practically apply them to team-based projects that will cultivate their design thinking skills. In addition, they will be exploring theoretical original principles in animation, 3D digital imaging, character, and environment conceptual art design.

Modules

Animation Principles
Illustration for Concept Art
Introduction to Creative Project
Introduction to Project Management
3D Pipeline

Route A: Leading to advertising and media Pathways

Semester 4

Be ready to get valuable hands-on experience and exposure to industry-based projects in the fourth semester. Students will get to select their Pathway modules to further expand their foundations in technical specialization and creative exploration.

Students will be introduced to the basic use of research techniques to analyze and understand concepts of brand placement and brand identity to formulate a design brief based on market research. Students will also be looking into basic marketing principles, issues relating to consumer behavior, and strategies for creative practice.

Modules

Applied Timing
Applied Movement
Digital Illustration Techniques
Major Project Preparation
Client Brief Concept

Semester 5

Illustrated talks and informal discussions will take place in semester 5 to investigate the study of design context as well as to critically evaluate and interpret cinematography taxonomies. At the end of their semester, students will proudly showcase their design skills from their Major Project in a public exhibition. This will be an opportunity for them to meet and present their portfolio to a panel of industry experts.

Modules

Design and Context
Cinema Film Analysis
Major Project
Marketing Fundamentals, Consumer Behaviour, and Creative Practice

Semester 6

Students will undertake an Internship/Industrial Training for a minimum period of 8 weeks to prepare them for a smooth transition from the classroom to the working environment.

Route B: Leading to animation and visual effects Pathway

Semester 4

Students will experiment with another context of animation genres and theories as well as traditional character sculpting methods. Alternatively, they can be introduced to digital filming to understand the 2D compositing workflow and to advance their knowledge in the 3D production pipeline.

Modules

Applied Timing
Applied Movement
Digital Illustration Techniques
Major Project Preparation
Digital Compositing in Film
Animation Context and Culture

Semester 5

Modules

Design and Context
Cinema Film Analysis
Major Project
Advance 3D Pipeline
Character Sculpture

Semester 6

Students will undertake an Internship/Industrial Training for a minimum period of 8 weeks to prepare them for a smooth transition from the classroom to the working environment.

Route C: Leading to industrial design Pathways

Semester 4

Students will experience hands-on practical sessions in our specialized workshops to understand how to work with different tools and materials. Students will also be exposed to solid modeling computer-aided design skills such as Solidworks or Rhino.

Supplementing to their final individual project, they will also learn essential techniques to digitally illustrate their designs and animate in 2D and 3D.

Modules

Applied Timing
Applied Movement
Digital Illustration Techniques
Major Project Preparation
C.A.D Project
Surface Modelling

Semester 5

Illustrated talks and informal discussions will take place in semester 5 to investigate the study of design context as well as to critically evaluate and interpret cinematography taxonomies. At the end of their semester, they will proudly showcase their design skills from their Major Project in a public exhibition. This will be an opportunity for them to meet and present their portfolio to a panel of industry experts.

Modules

Design and Context
Cinema Film Analysis
Major Project
Design Style and Substance

Semester 6

Students will undertake an Internship/Industrial Training for a minimum period of 8 weeks to prepare them for a smooth transition from the classroom to the working environment.

* In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-curricular activities.

Note: Students who undertake this program will be eligible to progress into Year 2 of:

• BA (Hons) in Industrial Design • BA (Hons) in Visual Effects • BA (Hons) in Animation • BA (Hons) in Digital Advertising

SPM	3 Credits in at least 3 subjects at SPM level, with a minimum of a pass in Bahasa Malaysia and Sejarah (History);
IGSE/O-Levels	3 Credits (Grade C & above) in at least 3 subjects at IGCSE/O-Levels;
UEC	3 Credits (Grade B & above) in at least 3 subjects in UEC;
Certificate	Pass relevant Certificate Programme or its equivalent;

Diploma in Design & Media Asia Pacific University of Technology & Innovation (APU)

Introduction

Admission requirements

Curriculum

Program outline

Route A: Leading to advertising and media Pathways

Route B: Leading to animation and visual effects Pathway

Route C: Leading to industrial design Pathways

Program Tuition Fee

About the School

Questions