Diploma in Design and Media Asia Pacific Institute of Information Technology (APIIT)

Overview

The APIIT Diploma in Design and Media is designed to:

• Provide a programme that covers the academic aspect as well as the vocational aspects of Design and Media.

• Prepare students for careers in the Design and Media environment.

• Provide students with academic and professional skills to develop solutions requiring a holistic outlook in Design Studies.

• Provide students with critical, independent and cooperative learning skills so as to facilitate their response to continuous future international change.

• Develop students' intellectual skills, communications ability, and team working capability.

• Provide students with opportunities for progression into Degree Programmes of Design and Media standard in relevant areas.

Common Modules

Semester 1 and 2 of this diploma is aimed to provide some fundamental modules which are relevant to the Design and Media field and to prepare students to proceed to 5 different routes. Here you will be equipped with the basic concept of design theory and practice, communication skills, writing for academic purposes and also generating ideas for design. You will be exposed to various specific terminologies related to design and also some of the technologies involved. These semesters will prepare you for the next route that you choose.

Semester 1

• English for Academic Purposes

• Practical IT Skills

• Imaging/Production Skills for Design

• Design Team Project

Semester 2

• Professional Communications

• Ideas Generation and Problem Solving for Design

• Major Project 1

• Design Theory and Practice 1

Route A: Leading to BA (Hons) in Advertising & Commercial Film Production or in Media (Film) Production

Semester 3

In this semester, you will learn about filmmaking practical skills together with some production know-how for film and media. You will also then to produce a project relevant to film or media production. Modules

• Practical Skills for Film Making

• Film and Media Production

• Major Project 2

• Design Theory and Practice 2

Semester 4

You will be exposed to visual and audio effect in this semester as well as exploring some of the past and current trends. You will be encouraged to think creatively and at the same equip with some practical skills and good awareness related to advertising and media trends. Modules:

• Visual and Audio Effects for Film Production

• Film and Media Studies

• Informing the Masses: Advertising and the Media in the 21st Century

• Trends and Visual Thinking

• Techniques in Film Production

Semester 5

During this semester, you are mainly focusing on practical skills in producing a film or other media. You will also be well exposed to the current market needs and to investigate the current practices. A module such as Basic Film Making will prepare you with some fundamentals skills in filmmaking starting with concepts and being creative. Modules:

• Crew: Film/Programme Production 1

• Crew: Film/Programme Production 2

• Marketing Fundamentals, Consumer Behavior, and Creative Practice

• Cinema Film Analysis

• Basic Film Making

Route B: Leading to BA (Hons) Animation

Semester 3

In this semester, you will learn basics of Animation on how it works, the basic concept of it and how layering works as well as some technical concepts relating to Animation. You are also being encouraged to be creative and to produce a project in this semester.

• Animation Fundamentals 1

• Animation Fundamentals 2

• Major Project 2

• Design Theory and Practice 2

Semester 4

The concept of Animation will continue in this semester. At the same time, you will also learn the trends in advertising and media and how animation plays a role here. Modules:

• Animation Fundamentals 3

• Animation Fundamentals 4

• Informing the Masses: Advertising and the Media in the 21st Century

• Trends and Visual Thinking

Semester 5

You will be exploring the other aspects of Animation including timing concept and movement. At the same time, it is important to look at the how this is relevant in movies and some concept of character animation. Modules:

• Applied Timing

• Applied Movement

• Sculpture for Animation

• Cinema Film Analysis

• Basic Film Making

Route C: Leading to BA (Hons) Advertising and Brand Management

Semester 3

In this semester, you are introducing to the management of the creative process and the link between business and market knowledge in formulating effective design solutions. Students will be exposed to methods of research and effective ways to utilize them by way of a team project. Modules:

• Course Introduction 1

• Course Introduction 2

• Major Project 2

• Design Theory and Practice 2

Semester 4

During this semester, you will be introduced to the basic use of research techniques to analyze and understand the concepts of brand placement and brand identity. You will be taught to develop a design brief based on the market research and will present their concept. Modules:

• Introduction to Graphic Design

• Client Brief Concept 1

• Informing the Masses: Advertising and the Media in the 21st Century

• Trends and Visual Thinking

• Techniques in Film Production

Semester 5

In this semester, you will be looking into basic issues relating to press and understanding the customer behavior. You will also continue to analyze and understand the concepts of brand placement and brand identity. Modules:

• Understanding the Press

• Client Brief Concept 2

• Marketing Fundamentals, Consumer Behavior, and Creative Practice

• Cinema Film Analysis

• Basic Film Making

Route D: Leading to BA (Hons) VFX: Visual Effects and Concept Design

Semester 3

In this semester, you will be introduced to the core modeling skills for CGI in entertainment, namely the process of studying real-world objects and reproducing them in CG to a high degree of accuracy. You will also learn about the use of modeling, lighting and mapping techniques. Modules:

• Digital Presentation 1

• Digital Presentation 2

• Major Project 2

• Design Theory and Practice 2

Semester 4

In this semester you will learn about digital image and mixed media integration as one of the fundamental aspects of the Digital Compositing industry. You will also learn the technical and creative mix of skills required to create comprehensive composites for Visual FX. Modules:

• Digital Pipeline 1

• Digital Pipeline 2

• Digital Compositing for Film

• Trends and Visual Thinking

• Techniques in Film Production

Semester 5

During this semester, you are introducing to the study of animation with a structured progression to animation for visual effects. A preliminary introduction to basic animation techniques applicable to all animation genres will be undertaken and you will be encouraged to explore the animation philosophy and learn how to apply their outcomes through problem-solving initiatives. Modules:

• Introduction to VFX 1

• Introduction to VFX 2

• Marketing Fundamentals, Consumer Behavior, and Creative Practice

• Cinema Film Analysis

• Basic Film Making

Route E: Leading to BA (Hons) Product Design and BA (Hons) Transport Design

Semester 3

In this semester, you are introducing to the management of the creative process and the link between business and market knowledge in formulating effective design solutions. Students will be exposed to methods of research and effective ways to utilize them by way of a team project. Modules:

• Course Introduction 1

• Course Introduction 2

• Major Project 2

• Design Theory and Practice 2

Semester 4

In this semester, you are introducing to the skills needed to research, evaluate and present information, in the context of the history and practice of industrial design. In addition to illustrated talks and informal discussion groups, you will participate in group seminars designed to help them understand the methods and conventions by which they can research, evaluate and communicate in both the practice and history of art and design. Modules:

• Core Skills for Product Designers 1

• Industrial Design: History and Context

• Industrial Design: Style and Substance

• Trends and Visual Thinking

• Techniques in Film Production

Semester 5

In this semester, you will be taught all the required skills for a business presentation. Applications of key methods and techniques associated with 2 and 3-dimensional presentation will be used extensively throughout the semester. Modules:

• Core Skills for Product Designers 2

• Digital Design Project

• Marketing Fundamentals, Consumer Behavior, and Creative Practice

• Cinema Film Analysis

• Basic Film Making