DIGITAL MARKETING SPECIALIST, A.A.S.

Digital marketing is using the proper techniques to allow a marketer to promote in a digital world. While the basics of marketing still apply, digital marketing is not just another new channel for marketing. It is a refreshingly new approach to marketing that offers a unique understanding of consumer behaviour through a digital world. Today’s marketers must be well versed in social media, mobile marketing, analytics, and more. Whether you are a recent graduate, an accomplished marketing professional, or looking to change careers, this program will provide you with the knowledge and skills to advance your career. You will learn a solid foundation of basic marketing concepts while obtaining a solid grasp of digital marketing management and strategies. This program combines theory with practical, real-world experience.

A digital marketing specialist oversees the implementation of different digital media programs for clients. You need writing skills for creating content, as you may be assigned to blogging or other writing for potential clients. You will be expected to have a quick turn-around on projects and be a multi-tasker. You must thrive in an entrepreneurial setting and accomplish tasks on your own or as part of a team. You must be a self-starter and have strong project management skills. You need to be flexible and adapt to the constant changes occurring in digital platforms, devices, and apps.

POTENTIAL JOB TITLES: Account Executive, Content Strategist, Content Writer, Digital Brand Manager, Digital Marketing Specialist, Marketing Consultant, Marketing Data Analyst, Regional Sales Manager, Sales Director, Sales Representative, SEO Specialist, Social Media Specialist.