Course: Tourism and Entertainment Business Industry

Possible specializations:

Travel and excursion management | Spa and wellness tourism management | Event management

The Tourism and Entertainment Business Industry study program aims to train qualified professionals capable of researching, analyzing the tourism and entertainment business environment and adapting to the changing business environment, modern labor market requirements, establishing and managing tourism, entertainment, and wellness services companies, making innovative decisions, increasing competitive advantage, and developing and organizing targeted service packages.

The study program focuses not only on the development of professional special competencies but also on the broad development of key competencies, values, responding to the current tourism and entertainment sector specialist, managerial competencies, based on knowledge transfer and analysis, critical assessment, problem-solving, the application of innovative measures.

After graduating from the studies, a person:

• Applies the most up-to-date theoretical knowledge of the fundamentals of business, tourism, hotels, and entertainment and sightseeing, based on new fundamental and applied research and concepts and principles, to the business of tourism and entertainment businesses.
• Ability to master and apply information technology in the tourism and hotel market and use the correct terminology in his professional language.
• Analyzes, evaluates, and coordinates processes, strategies, and tactics in the tourism and entertainment market to plan and market services and products as effectively as possible.
• Knows the diversity of business organization forms, the general procedure of establishment of the Republic of Lithuania, requirements of labor, civil and commercial law, methods of accounting and management of financial and other resources, principles and forms of business development in foreign markets.
• Ability to collect, analyze, process data, and interpret the results obtained to solve specific professional problems.
• Utilizes the capabilities of information technology systems and databases, plans and conducts market research, prepares a market research report, and provides the information needed to make management decisions.
• Plans the activities of the tourism company, organizes the activities of the tourism company according to the spheres of tourism activity, ensures the quality of the activity of the tourism company.
• Ability to set up a tourism company and prepare its business plan, plan its activities according to the set goals, adjust the activities according to the analysis of the results obtained.
• Organizes tourism information provision, company marketing program.
• Develops tourism and leisure and entertainment business services products.
• Fluently and persuasively expresses their thoughts orally and in writing, communicates effectively and tolerantly with professionals and others in a professional environment in Lithuanian and foreign languages.
• Works in team projects, solves professional tasks, takes responsibility for the quality of his / her own and subordinate employees' activities.
• Independently develop professional and personal skills, demonstrating responsibility for the impact of their activities and outcomes, and applying professional skills effectively and ethically in a multicultural environment.

Specializations Possible

• Management of travel and excursions - Organizes tours, excursions that meet the needs of modern tourists, book and sell tours organized and individual tourism services.
• Event management - Organizes different types of events, plans the activities of event companies.
• Management of SPA and wellness tourism - Organizes and manages sales of products of wellness, spa, and sports club business.

Study volume in credits and form (duration in years): 180 credits, full-time (3 years)

General subjects (15 credits):

• Psychology of communication
• Second foreign language (Russian)
• Application of smart technologies

Study field subjects:

Subjects of specialization of management of travel and excursions (15 credits):

• Fundamentals of Lithuanian culture and history
• Fundamentals of the development of the world and Lithuanian architecture and art
• Arrangement of inbound and outbound tourism

Subjects of specialization of event management (15 credits):

• Health tourism
• Organization of amusement parks and sports clubs
• Organization of SPA and wellness facilities

Subjects of management of Spa and wellness tourism (15 credits):

• Organization of sports events
• Organization of conferences and business events
• Organization of entertainment and leisure activities

Elective Subjects (9 credits)

Coursework (3 credits)

Final work preparation (9 credits)

Practices (30 credits)

• Cognitive Practice of Tourism
• The cognitive practice of accommodation and catering
• Practice of entertainment
• Professional Practice - performed in a company

In order for college graduates to find successful employment and remain competitive in the labor market, practical training predominates in the program. Internships are performed in successfully operating Lithuanian tourism and event business companies. Social partners of this program: Hotel Amberton Klaipeda, Smiltyne Yacht Club, Center of Klaipeda Tourism and Culture Information, Klaipeda Center of Region Tourism Information, Ltd Amadeus Lietuva, Linksmas Lagaminas, and others. Students also have excellent opportunities to study and perform internships in foreign HEI through exchange programs.

Graduates of this program can work as specialists in tourism information centers, organizers and guides of excursions and educational programs in museums, guides, managers - consultants in travel agencies, managers in accommodation and catering establishments, event organizers - companies organizing events, leisure and entertainment centers, accommodation, spas, and wellness centers, as well as enterprising and entrepreneurial graduates who can set up and run their own businesses.

Opportunities for further studies

Graduates can apply for credit transfer if they want to study according to university undergraduate study programs. After completing additional studies or fulfilling other requirements set by the higher education institution, they have the right to enter the second cycle of master's studies.