Superior Program in Community Manager
Spain Business School
Key Information
Campus location
Madrid, Spain
Languages
Spanish
Study format
Blended
Duration
7 months
Pace
Full time
Tuition fees
EUR 2,850 / per year *
Application deadline
Request info
Earliest start date
Mar 2024
* apply for your scholarship. Possibility up to 40%
Introduction
Who is it for?
The Community Manager is one of the profiles most in demand today by companies, since it is the professional in charge of building, managing and administering the online community around a brand on the Internet, creating and maintaining stable and lasting relationships, both with users interested in the brand as with their customers.
The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Internet, and become the helm of the digital presence of companies on social networks.
Goals
- Know the main social networks that exist and know how to use the necessary tools to manage them efficiently.
- Know the digital consumer and their needs.
- Analyze user behavior on each site.
- Acquire the necessary communication skills that are required to develop the work of Community Manager.
Syllabus
- Module 1: Technological and legal environment
- Module 2: Digital consumer
- Module 3: Introduction Marketing in Social Networks
- Module 4: The Community Manager
- Module 5: Community Manager on Facebook
- Module 6: Community Manager on Twitter
- Module 7: Community Manager on Instagram
- Module 8: Community Manager on LinkedIn
- Module 9: Community Manager in Google+
- Module 10: Communication skills
- Module 11: Analytics in Social Networks
- Module 12: End of program project
featured teachers
- Miguel Ángel Florido - CEO of Marketing and Web and blogger.
- Andrés Arias - Global Social Media & Strategy at BBVA.
- Myriam Sign Up - Social Media Manager at Pop Up Brand Content
- Cláudio Inácio - Social Media Consultant, Community Manager and Blogger
- Karen Moctezuma - Social Media Manager at Ubisoft
Other data of interest
- The profile of the Community Manager is one of the most demanded today by all types of companies.
- The online tutored methodology allows you to study any of the 24 hours a day, every day of the year.
- The courses have a strong audiovisual component that facilitates learning.
- Teachers are active experts from renowned companies in the sector.
- The case method helps students understand and know how to apply specific cases to situations very similar to those they may experience in their working life.
- The training can be financed by the Tripartite Foundation.
- You can finance the program in installments, without interest.
- The topics are designed and taught by recognized professionals in the field.
Qualification
Own title of Spain Business School .